December 4th - December 18th 

More Baking, Less Marketing

Grow your business with an email strategy that works while you bake. 

The Email Marketing Lab helps home bakers transform their approach to email marketing, taking you from overwhelmed to empowered with simple, automated strategies.

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 The Ultimate Shortcut to Pro-Level Email Marketing for Home Bakers

By the end of this course, you’ll have an email marketing setup that’s easy to manage and keeps your business growing with less day-to-day effort.

 

Transformation Highlights:

Streamline Your Workflow

With automation that will free up hours in your week.

Build Meaningful Relationships 

Through targeted emails that keep customers coming back.

Increase Your Reach Online

By growing your email list with forms and lead magnets.

Track & Optimize Your Performance

To ensure each email supports your goals.

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Simplify your marketing, increase your sales, and get back to doing what you love.

Your Instructor, Amelia

Founder of The Baker's Business Lab and Digital Marketing Expert  

With nearly a decade in digital marketing, Amelia knows that a well-crafted email marketing strategy can be a business’s best-kept secret. She loves email for its unique mix of power, creativity, and budget-friendliness. Amelia is passionate about helping businesses cut through the noise and grow—without the stress. Whether you’re starting out or leveling up, she’s here to help you create emails that truly make an impact.

Your Instructor, Miriam

Founder of The Miriam Reid Creative and Email Marketing Expert  

Miriam makes email marketing approachable and effective for businesses of all kinds. With years of experience crafting strategies that connect with audiences and deliver results, she knows how to take the guesswork out of marketing. From designing scroll-stopping emails to building time-saving automations, Miriam’s mission is to help you market smarter, not harder—and make it all feel refreshingly simple. 

Does this sound like you?

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You Love Baking But Marketing is Overwhelming

You’d rather be in the kitchen perfecting recipes, but promoting your business takes up way more time and energy than you imagined. Sound familiar?

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You're Confident in Your Offer But Not in Finding Customers

Your goodies are ready for the spotlight, yet growing an engaged audience and keeping customers coming back for more can feel like an uphill climb.

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You're Ready to Boost Sales Without Burning Out

You want more orders and repeat customers but can’t keep spending hours online to make it happen. You know there has to be an easier way!

What if I told you... 

You could grow your baking business without the constant grind or the overwhelm of piecing it all together on your own. Imagine automating parts of your business, saving hours on tasks that usually keep you from baking (or just catching a break!). With just a few tools and easy-to-follow guidance, you could have email marketing set up to engage your customers on autopilot, freeing you up to focus on what you love most—and making your business work for you, not the other way around.

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Live Class December 10th

Module 1: Your Email List

Learn how to build and grow your list, with tips on creating forms, segmenting your audience, and driving traffic.

  • Discover how to create easy-to-use forms and get more people to sign up.
  • Master the art of list segmentation so you can keep things organized and personal.
Live Class December 12th

Module 2: Your Emails

Get the hang of email structure and learn how to create engaging, effective emails.

  • Automations: Set up workflows and a Welcome Series with easy-to-follow steps and templates.

  • Broadcast Emails: Learn how to craft one-time emails like newsletters, with templates and helpful tips.

Live Class December 18th

Module 3: Your Performance

Track your email success with the right metrics and learn how to optimize your results.

  • Dive into key metrics like open rates, clicks, and conversions.

  • Compare your results to benchmark standards and get actionable tips to improve underperforming areas.

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*Can't join the sessions live? All will be recorded and available for you to watch at any time.

Sweet Bonuses 🧁

When you join The Email Marketing Lab, you’re not just getting the course—you’re unlocking exclusive bonuses that will make your email game even stronger:

Flodesk Implementation Guide

Step-by-step instructions to set up and optimize your email marketing platform, specifically tailored to Flodesk users.

Content Creation with AI

Learn how to harness the power of AI with prompts and tips that make crafting email content faster and easier than ever.

Lead Form Toolkit

Everything you need to build lead forms that convert—complete with placement tips and strategies to drive sign-ups.

...and a few more surprise goodies we can’t wait to reveal inside the course!

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Don't take it from us!

Here's what a student had to say about our course The Launch Lab:

Chelsea T.

"I am someone who is hesitant to start my cookie business because I was not sure where to start. This truly lays it out step- by step and is worth the investment. I appreciate that all the research has been done for me and all the tips and tricks that you share!"

Special, introductory offer :

$100

  • Dive into the first pre-recorded module on 12/4.
  • Join us for live, interactive classes on 12/10, 12/12, and 12/18.
  • Get real-time answers and personalized feedback throughout December.
  • Enjoy lifetime access to all recorded modules—learn at your pace!
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